For a leading supplier of drilling technologies in the Oil & Gas sector, consultancy for the complete redefinition of communication assets
Assessment, Moodboard, Payoff
We redefined visual and content propositions with the aim of leading the company to acquire a new global positioning, more in line with the role it plays today in its market.
The first strategic phase envisaged the creation of a style moodboard and a Brand Book to define customized colors and graphic motifs and underline a new brand identity. This was followed by the search for a new payoff capable of enhancing the company's authority and expertise and improving communication towards the target.
Moodboard, brand book and the new value proposition also guided the restyling project of the company website. Redesigned in its UX to guarantee users easy and intuitive navigation and high usability, the new site values the company's presence on the net.
The website restyling involved the revise of contents from an SEO perspective. The study of the target, the analysis of the most interesting keywords for the business and the traffic through analytics have made it possible to define the criteria to index the single pages and define the positioning.