{"id":6942,"date":"2024-09-02T00:44:55","date_gmt":"2024-09-01T22:44:55","guid":{"rendered":"https:\/\/www.sdwwg.it\/?post_type=case-history&p=6942"},"modified":"2024-09-13T12:57:08","modified_gmt":"2024-09-13T10:57:08","slug":"social-media-marketing-for-buzzi-unicem","status":"publish","type":"case-history","link":"https:\/\/www.sdwwg.it\/en\/case-history\/social-media-marketing-for-buzzi-unicem\/","title":{"rendered":"Social Media Marketing for Buzzi Unicem"},"content":{"rendered":"

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Social Media Marketing for Buzzi Unicem<\/b><\/p>\n

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Buzzi Unicem, a global leader in cement and concrete production, selected SDWWG to develop a social media marketing strategy for its global LinkedIn page, Buzzi, and its Italian page, Buzzi Unicem Italia, aimed at boosting the group's brand awareness. Our mission is clear: to create original storytelling that enhances the company's online presence on LinkedIn.<\/p><\/div><\/div><\/div>[vc_single_image image=”7647″ img_size=”full” add_caption=”yes” alignment=”center” css=””]

Key Elements of the Strategy<\/h2>

Monthly Editorial Plans<\/h3>

We develop two distinct monthly editorial plans for Buzzi's LinkedIn pages. The first is dedicated to the international page, Buzzi, which gathers and disseminates global news from the various locations worldwide. The second editorial plan focuses on the Buzzi Unicem Italia page, highlighting news and updates from the Italian plants. Each editorial plan is designed to ensure consistent, engaging, and targeted communication that captures the attention of both international and local stakeholders.<\/p><\/div><\/div><\/div>[vc_single_image image=”7650″ img_size=”full” add_caption=”yes” alignment=”center” css=””]

Social Media Management Activities<\/h3>

Our team handles all social media management activities: content creation and publication, new content scouting, interaction monitoring, reposting of relevant content, and monthly report generation to analyze performance and evaluate the strategy's effectiveness.<\/p><\/div><\/div><\/div>[vc_single_image image=”7653″ img_size=”full” add_caption=”yes” alignment=”center” css=””]

Results<\/h2>

Thanks to our strategy, Buzzi Unicem has seen a significant increase in brand awareness on LinkedIn. The international page has experienced a rise in interactions and followers, while the Italian page has improved engagement within the local community. Monthly reports demonstrate consistent growth in key metrics, proving the effectiveness of our approach.
\nThe collaboration between SDWWG and Buzzi Unicem has shown how a well-planned and executed social media marketing strategy can yield tangible and measurable results. We will continue to support Buzzi Unicem in expanding their digital presence, leveraging new opportunities to keep the brand at the forefront of the industry.<\/p><\/div><\/div><\/div>

Want to find out how we can help your company with a visual identity development project? Contact us!<\/h2>
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