{"id":3930,"date":"2024-09-02T00:15:37","date_gmt":"2024-09-01T22:15:37","guid":{"rendered":"https:\/\/www.sdwwg.it\/?post_type=case-history&#038;p=3930"},"modified":"2024-09-10T13:08:45","modified_gmt":"2024-09-10T11:08:45","slug":"spina","status":"publish","type":"case-history","link":"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/","title":{"rendered":"Spina"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_empty_space height=&#8221;50&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center; font-size: 40px;\"><strong>For the Industrial Contractor, a new and more incisive market positioning thanks to the complete redefinition of the communication assets.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"container sdwwg_onecol_full\"><div class=\"row\"><div class=\"col-xs-12\"><h2>Strategy, Branding<\/h2><h3>Assessment &amp; Moodboard<\/h3><p>For Spina Group we redefined the communication asset with the aim of giving a new positioning to the company at global level.<br \/>\nThe first phase of Strategy &amp; Assessment was preparatory to the development of the project. Second step, the creation of a style moodboard to redefine colors and patterns of the graphic lines of all communication materials.<\/p><\/div><\/div><\/div>[vc_single_image image=&#8221;4534&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221;]<div class=\"container sdwwg_onecol_full\"><div class=\"row\"><div class=\"col-xs-12\"><h2>Strategy, Branding<\/h2><h3>Restyling corporate identity<\/h3><p>The refresh of the communication materials involved first of all the logo, then the institutional brochure and a series of BTL tools for worldwide events.<br \/>\nThe result is a company profile that is more in line with corporate objectives and improving brand recognition at a global level.<\/p><\/div><\/div><\/div>[vc_single_image image=&#8221;4531&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221;]<div class=\"container sdwwg_onecol_titlelink sdwwg_onecol_titlelinkbg\" style=\"\"><div class=\"row\"><div class=\"col-xs-12\"><div class='custom_button'><a href='https:\/\/sdwwg.it\/en\/case-history\/'>all the projects<\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":4722,"template":"","class_list":["post-3930","case-history","type-case-history","status-publish","has-post-thumbnail","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"For the Industrial Contractor Spina, a new and more incisive market positioning thanks to the complete redefinition of the communication assets.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"SDWWG -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Spina - SDWWG\" \/>\n\t\t<meta property=\"og:description\" content=\"For the Industrial Contractor Spina, a new and more incisive market positioning thanks to the complete redefinition of the communication assets.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.sdwwg.it\/wp-content\/uploads\/2024\/10\/sdw_logoNEWpayoff_03.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.sdwwg.it\/wp-content\/uploads\/2024\/10\/sdw_logoNEWpayoff_03.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-09-01T22:15:37+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-10T11:08:45+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Spina - SDWWG\" \/>\n\t\t<meta name=\"twitter:description\" content=\"For the Industrial Contractor Spina, a new and more incisive market positioning thanks to the complete redefinition of the communication assets.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.sdwwg.it\/wp-content\/uploads\/2024\/10\/sdw_logoNEWpayoff_03.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/case-history\\\/spina\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/case-history\\\/spina\\\/#listItem\",\"name\":\"Spina\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/case-history\\\/spina\\\/#listItem\",\"position\":2,\"name\":\"Spina\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/#organization\",\"name\":\"SDWWG\",\"url\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/sdwwg.it\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/newlogosdwwg.png\",\"@id\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/case-history\\\/spina\\\/#organizationLogo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/case-history\\\/spina\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/case-history\\\/spina\\\/#webpage\",\"url\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/case-history\\\/spina\\\/\",\"name\":\"Spina - SDWWG\",\"description\":\"For the Industrial Contractor Spina, a new and more incisive market positioning thanks to the complete redefinition of the communication assets.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/case-history\\\/spina\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.sdwwg.it\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Spina_best-company-for-industrial-plants.jpg\",\"@id\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/case-history\\\/spina\\\/#mainImage\",\"width\":1452,\"height\":382,\"caption\":\"Sdwwg Spina\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/case-history\\\/spina\\\/#mainImage\"},\"datePublished\":\"2024-09-02T00:15:37+02:00\",\"dateModified\":\"2024-09-10T13:08:45+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/\",\"name\":\"SDWWG\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.sdwwg.it\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Spina - SDWWG<\/title>\n\n","aioseo_head_json":{"title":"Spina - SDWWG","description":"For the Industrial Contractor Spina, a new and more incisive market positioning thanks to the complete redefinition of the communication assets.","canonical_url":"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.sdwwg.it\/en\/#listItem","position":1,"name":"Home","item":"https:\/\/www.sdwwg.it\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/#listItem","name":"Spina"}},{"@type":"ListItem","@id":"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/#listItem","position":2,"name":"Spina","previousItem":{"@type":"ListItem","@id":"https:\/\/www.sdwwg.it\/en\/#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/www.sdwwg.it\/en\/#organization","name":"SDWWG","url":"https:\/\/www.sdwwg.it\/en\/","logo":{"@type":"ImageObject","url":"https:\/\/sdwwg.it\/wp-content\/uploads\/2021\/02\/newlogosdwwg.png","@id":"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/#organizationLogo"},"image":{"@id":"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/#webpage","url":"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/","name":"Spina - SDWWG","description":"For the Industrial Contractor Spina, a new and more incisive market positioning thanks to the complete redefinition of the communication assets.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.sdwwg.it\/en\/#website"},"breadcrumb":{"@id":"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/www.sdwwg.it\/wp-content\/uploads\/2022\/01\/Spina_best-company-for-industrial-plants.jpg","@id":"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/#mainImage","width":1452,"height":382,"caption":"Sdwwg Spina"},"primaryImageOfPage":{"@id":"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/#mainImage"},"datePublished":"2024-09-02T00:15:37+02:00","dateModified":"2024-09-10T13:08:45+02:00"},{"@type":"WebSite","@id":"https:\/\/www.sdwwg.it\/en\/#website","url":"https:\/\/www.sdwwg.it\/en\/","name":"SDWWG","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.sdwwg.it\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"SDWWG -","og:type":"article","og:title":"Spina - SDWWG","og:description":"For the Industrial Contractor Spina, a new and more incisive market positioning thanks to the complete redefinition of the communication assets.","og:url":"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/","og:image":"https:\/\/www.sdwwg.it\/wp-content\/uploads\/2024\/10\/sdw_logoNEWpayoff_03.png","og:image:secure_url":"https:\/\/www.sdwwg.it\/wp-content\/uploads\/2024\/10\/sdw_logoNEWpayoff_03.png","article:published_time":"2024-09-01T22:15:37+00:00","article:modified_time":"2024-09-10T11:08:45+00:00","twitter:card":"summary","twitter:title":"Spina - SDWWG","twitter:description":"For the Industrial Contractor Spina, a new and more incisive market positioning thanks to the complete redefinition of the communication assets.","twitter:image":"https:\/\/www.sdwwg.it\/wp-content\/uploads\/2024\/10\/sdw_logoNEWpayoff_03.png"},"aioseo_meta_data":{"post_id":"3930","title":null,"description":"For the Industrial Contractor Spina, a new and more incisive market positioning thanks to the complete redefinition of the communication assets.","keywords":null,"keyphrases":{"focus":{"keyphrase":"Spina","score":74,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":1},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1},"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}},"additional":[{"keyphrase":"restyling corporate identity","score":60,"analysis":{"keyphraseInDescription":{"score":3,"maxScore":9,"error":1},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":3},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1},"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}},{"keyphrase":"branding","score":60,"analysis":{"keyphraseInDescription":{"score":3,"maxScore":9,"error":1},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":1},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1},"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}},{"keyphrase":"strategy","score":60,"analysis":{"keyphraseInDescription":{"score":3,"maxScore":9,"error":1},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":1},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1},"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}}]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-05-17 23:38:04","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2022-01-10 15:07:18","updated":"2026-05-17 23:38:04"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.sdwwg.it\/en\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tSpina\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.sdwwg.it\/en\/"},{"label":"Spina","link":"https:\/\/www.sdwwg.it\/en\/case-history\/spina\/"}],"_links":{"self":[{"href":"https:\/\/www.sdwwg.it\/en\/wp-json\/wp\/v2\/case-history\/3930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sdwwg.it\/en\/wp-json\/wp\/v2\/case-history"}],"about":[{"href":"https:\/\/www.sdwwg.it\/en\/wp-json\/wp\/v2\/types\/case-history"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sdwwg.it\/en\/wp-json\/wp\/v2\/media\/4722"}],"wp:attachment":[{"href":"https:\/\/www.sdwwg.it\/en\/wp-json\/wp\/v2\/media?parent=3930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}