{"id":3590,"date":"2024-09-02T00:11:47","date_gmt":"2024-09-01T22:11:47","guid":{"rendered":"https:\/\/www.sdwwg.it\/?post_type=case-history&p=3590"},"modified":"2024-09-10T12:08:41","modified_gmt":"2024-09-10T10:08:41","slug":"assimil","status":"publish","type":"case-history","link":"https:\/\/www.sdwwg.it\/en\/case-history\/assimil\/","title":{"rendered":"Assimil"},"content":{"rendered":"

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For the language courses publishing house, content marketing multiplies access to e-commerce.<\/strong><\/p>\n

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Strategy, Branding<\/h2>

Content Marketing & SEM<\/h3>

For a content company, content marketing is a must. Social media marketing activities, seasonal promotions, planned on all digital channels, and the sending of product DEMs for the launch of new courses, have sustained over the years the engagement of followers and the volume of purchases on the proprietary e-commerce.<\/p><\/div><\/div><\/div>[vc_single_image image=”4543″ img_size=”full”]

Strategy, Digital Marketing<\/h2>

Assimil's blog: Talkie Walkie<\/h3>

For Assimil we have conceived, developed and curated Talkie Walkie, the blog that stimulates the reader to study new languages by telling about the cultures and curiosities of the world. Since its launch to date it is the main referral of qualified contacts on e-commerce.<\/p><\/div><\/div><\/div>[vc_single_image image=”4537″ img_size=”full” add_caption=”yes” alignment=”center”]

E-Commerce<\/h2>

Website redesign<\/h3>

A new e-commerce for the publishing house, created in Prestashop, with renewed graphics and enriched with the many features of strategic support for sales offered by the platform.<\/p><\/div><\/div><\/div>[vc_single_image image=”4540″ img_size=”full” add_caption=”yes” alignment=”center”]

Website<\/h2>

Kids & Teens Minisite<\/h3>

This showcase website is dedicated to the youngest. Colorful in images and illustrations, fun in the choice of fonts, the site speaks to children and teens and their parents, offering only two series of products. The links to the purchase lead directly to the shopping cart of ``daddy e-commerce``.<\/p><\/div><\/div><\/div>[vc_single_image image=”4546″ img_size=”full” add_caption=”yes” alignment=”center”]

Branded Content<\/h2>

Video interviews in the street<\/h3>

The \u201clive\u201d street interviews, fun and spontaneous, opened Assimil\u2019s social world to a wider audience, giving a boost to sharing and virality.<\/p><\/div><\/div><\/div>[vc_video link=”https:\/\/www.youtube.com\/watch?v=idQwepPYFrk” align=”center”]

all the projects<\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":4731,"template":"","class_list":{"0":"post-3590","1":"case-history","2":"type-case-history","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sdwwg.it\/en\/wp-json\/wp\/v2\/case-history\/3590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sdwwg.it\/en\/wp-json\/wp\/v2\/case-history"}],"about":[{"href":"https:\/\/www.sdwwg.it\/en\/wp-json\/wp\/v2\/types\/case-history"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sdwwg.it\/en\/wp-json\/wp\/v2\/media\/4731"}],"wp:attachment":[{"href":"https:\/\/www.sdwwg.it\/en\/wp-json\/wp\/v2\/media?parent=3590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}