{"id":3513,"date":"2024-09-02T00:29:11","date_gmt":"2024-09-01T22:29:11","guid":{"rendered":"https:\/\/www.sdwwg.it\/?post_type=case-history&p=3513"},"modified":"2024-09-11T13:18:28","modified_gmt":"2024-09-11T11:18:28","slug":"anima","status":"publish","type":"case-history","link":"https:\/\/www.sdwwg.it\/en\/case-history\/anima\/","title":{"rendered":"Anima"},"content":{"rendered":"

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For a leading asset management operator, new digital tools and a renewed image more in line with current business objectives.<\/strong><\/p>\n

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Strategy, Branding<\/h2>

Restyling visual identity<\/h3>

Complete redesign and restyling of the corporate visual identity for a new corporate image, more in line with the new market proposition.<\/p><\/div><\/div><\/div>[vc_single_image image=”4448″ img_size=”full” add_caption=”yes” alignment=”center”]

Website<\/h2>

Website redesign<\/h3>

Realized on the basis of the analysis of the target profile, of the user interaction data and in synergy with the technological partner Microsys, the redesign of the Anima website has improved the navigability, the usability and the fruition of the contents, both web and mobile.<\/p><\/div><\/div><\/div>[vc_single_image image=”4454″ img_size=”full” alignment=”center”]

Website<\/h2>

Redesign reserved area<\/h3>

Relying on the precise analysis of user behavior, we have rewritten and simplified the navigation flows to promote a more user-friendly use of the reserved area and offer the user the opportunity to become a customer directly online.<\/p><\/div><\/div><\/div>[vc_single_image image=”4451″ img_size=”full” add_caption=”yes” alignment=”center”]

Website<\/h2>

App e-learning<\/h3>

The e-learning project stems from the need to provide a practical training tool for the financial advisors of the Anima group. The project started from the design and creation of the structure and functionality up to the choice of the identifying graphic elements. The result is a simple and effective tool, usable from desktop and tablet.<\/p><\/div><\/div><\/div>[vc_single_image image=”4457″ img_size=”full” add_caption=”yes” alignment=”center”]

Communication<\/h2>

Digital ADV<\/h3>

Ads of different formats decline the brand adapting to the advertising spaces. The display advertising campaign created for Anima and launched in the national sector media has obtained an excellent return on investment.<\/p><\/div><\/div><\/div>[vc_single_image image=”4445″ img_size=”full” add_caption=”yes” alignment=”center”]

all the projects<\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":4689,"template":"","class_list":["post-3513","case-history","type-case-history","status-publish","has-post-thumbnail","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t