SDWWG for Rocktree’s Brand Hub optimization project
Rocktree, a leading provider of logistical and infrastructural solutions specializing in dry bulk commodity maritime transportation and handling, has chosen SDWWG to optimize and standardize all Brand Hub materials, as well as redefine its value propositions and core communication assets.
Brand Hub material optimization
The objective of the project was to strengthen brand distinctiveness across all touchpoints, while simultaneously providing all Rocktree employees with effective business tools.
To achieve this, we focused on optimizing and standardizing all Brand Hub materials and redefining the company's value propositions and key communication assets. The project included a comprehensive review of core messages, a restructuring of the brand manual, and the creation of dedicated PowerPoint and Word templates to support day-to-day business, alongside the development of layouts for ADV pages and posters tailored specifically for the communication team's needs, thereby ensuring global narrative and visual consistency.
