Rebranding for PowerCoils: A New Brochure and Website
PowerCoils, a leader in the power electronics sector, entrusted SDWWG with its rebranding and corporate positioning project, which involved the redesign of its corporate brochure and website. The goal was to ensure a consistent and modern image that reflects the quality and innovation of their products.
Rebranding
We began the renewal process by gaining a deep understanding of PowerCoils' values and objectives. Subsequently, we developed a new graphic concept and content structure that mirrors the quality and innovation of their products. Every detail, from images to textual elements, was carefully curated to ensure consistency and impact, projecting PowerCoils as a modern and reliable brand in its industry.
To achieve visual communication excellence, we created all product still lifes used on both the website and the corporate brochure, producing them in our SDWWG LAB studio. These materials played a crucial role in presenting PowerCoils' products professionally and effectively.
In this way, we transformed the previous corporate brochure into a dynamic and informative document, reflecting PowerCoils' technological excellence. Simultaneously, we updated the website, improving navigation and aesthetics to offer an optimal user experience.
Results
PowerCoils' rebranding has exceeded expectations, increasing brand visibility and strengthening engagement with existing and potential customers. The new brochure and website have received widespread acclaim for their ability to effectively communicate PowerCoils' mission and products.