For a specialist in ICT solutions for logistics, total rebranding on and offline and lead generation campaigns for the development of new business opportunities.
Strategy, Branding
A new corporate image
For the renewal of the entire graphic design, we started from an important strategic analysis which then became the track on which to build the new corporate communication. We then declined the new logo, inserting a payoff value to immediately identify the target market, and renewed a series of BTL materials to increase the level of brand recognition.
Website
Website redesign
Starting from the strategic analysis, we realized a complete redesign of the structure, flows, UX and layout of Overlog's website. Realized in a SEO perspective, to optimize indexing and positioning on search engines, the site includes strategic call-to-actions, functional to inbound marketing campaigns.
Lead generation
L’inbound marketing for logistics
For Overlog, implementation of a strategy for the generation of leads through Hubspot, the inbound marketing platform. The objective of the campaign was the strengthening of the network of contacts and the search for new business opportunities through the strategic delivery of valuable digital content.
