E-Commerce

E-commerce redesign

For the refactoring of its three e-commerce, the need for Miniconf, a national multi-brand player of children's clothing, was to decline the essence and differential values of each of the three brands: iDO, Sarabanda, Minibanda.

The three projects were born using the Google Design Sprint methodology, a collaborative development that analyzes the needs of the client and allows to establish together, in a precise and effective way, the key points of the communication to be realized.

Developed with VTEX technology, the sites will be responsive and ``mobile first``, will include by default all the technological updates of the platform and the VTEX Smart Checkout, a feature that facilitates the checkout process, increasing conversion rates, reducing cart abandonment, and increasing the retention rate.

Website

Website redesign

The restyling project of the institutional website Miniconf.it has been developed with the same methodology and in continuity with the changes in style and content that have inspired the new communication on the three e-commerce.

Website

Website redesign

In compliance with the guidelines of format and style that have oriented the refactoring of the three e-commerce, our team has created a complete restyling of the Dodipetto website, one of the brands of the Miniconf brand.

Branded Content

Video storytelling

From the drafting of the storyboard to the video shooting in the creative labs, among the collaborators and in the stores, the video storytelling realized for Miniconf tells the story and the values of a company, the quality of the products, the people who compose it, the sales network and the customers. Past and future of a brand in 59 seconds.