Jungheinrich Italiana, leader in the supply of intralogistics solutions, chose SDWWG to support it in organizing the launch of the new brand AntOn by Jungheinrich and in the social promotion of the brand.

Support for launch event organization

For the presentation event of the new AntOn line in Italy, we assisted Jungheinrich in creating and operationally managing an immersive setup consistent with the visual identity of the brand.

Social Media Promotion & ADV

To support the launch beyond the event, we developed a multichannel social strategy to introduce AntOn on Instagram, Facebook, LinkedIn, and YouTube, aimed at increasing visibility and engagement on the new AntOn product line.

Activities:
- Creation of dedicated social content
- Production of video clips
- Cross-channel editorial scheduling
- Management of social ADV campaign

Results

The AntOn event reached a high level of participation and interest, with positive feedback regarding the new products. The social campaign generated a considerable increase in visibility, with over 530 website visits and 130,399 impressions on LinkedIn, and 1,335 website visits and 475,682 interactions on Meta, boosting engagement on channels and stimulating interest among potential customers, consolidating AntOn’s presence in the Italian intralogistics market.

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