SDWWG for Bonatti’s Storytelling and Rebranding
Bonatti, a leading Italian company in the oil & gas sector, has chosen SDWWG for a complete rebranding that started with a new corporate video, four sector-specific videos, a refresh of value statements, and a new moodboard. Our expertise in the Oil & Gas industry, combined with our ability to create engaging and high-impact storytelling, supported by the experience of our content factory, SDWWG LAB, enabled us to meet their needs with creative and strategic solutions.
Corporate Video production
To kick off the project, we defined the key distinguishing messages and created a storyboard designed to craft an appropriate storytelling experience. By closely collaborating with the Bonatti team, we gained a deep understanding of their DNA and unique pillars. The result was a corporate video that highlights the company’s value and expertise, while introducing a new value-driven tagline.
4 sector-specific videos production
To showcase Bonatti's diverse competencies, we created 4 sector-specific videos, each focused on a key area of the company: pipeline, plants, maintenance, and net zero. Each video was designed to visually and in detail narrate the company’s activities, using targeted storytelling that highlights technological innovation and the company’s approach. In collaboration with the Bonatti team, we selected the most representative messages and visuals for each sector, creating content that reflects the company’s core values.
Refinement of value messages
We worked closely with Bonatti to rethink and refine the company’s value messages, ensuring they aligned with the new proposition and reflected the evolution of the brand. Each message was designed to communicate the company’s commitment to innovation, sustainability, and technological leadership, while adapting to the needs of the audience and the dynamics of the energy sector. The goal was to create clear and distinctive communication that captures the essence of Bonatti, highlighting its expertise and mission.
Definition and creation of the new moodboard
An integral part of the rebranding, the new moodboard strengthens Bonatti’s image and vision by capturing the essence of its values and mission. This moodboard defines the visual identity and communication tone, ensuring consistency and impact across different channels. Each graphic element was selected with the goal of supporting the new brand proposition, creating a strong and distinctive image that reflects Bonatti’s future ambitions.
Results
The new corporate video has become a cornerstone of Bonatti's communication strategy. It's widely disseminated across digital channels and utilized during business meetings, corporate events, and trade shows. This project has empowered Bonatti to strengthen its brand identity, enhance market perception, and solidify its position as an industry leader.