For the language courses publishing house, content marketing multiplies access to e-commerce.
Strategy, Branding
Content Marketing & SEM
For a content company, content marketing is a must. Social media marketing activities, seasonal promotions, planned on all digital channels, and the sending of product DEMs for the launch of new courses, have sustained over the years the engagement of followers and the volume of purchases on the proprietary e-commerce.
Strategy, Digital Marketing
Assimil's blog: Talkie Walkie
For Assimil we have conceived, developed and curated Talkie Walkie, the blog that stimulates the reader to study new languages by telling about the cultures and curiosities of the world. Since its launch to date it is the main referral of qualified contacts on e-commerce.
E-Commerce
Website redesign
A new e-commerce for the publishing house, created in Prestashop, with renewed graphics and enriched with the many features of strategic support for sales offered by the platform.
Website
Kids & Teens Minisite
This showcase website is dedicated to the youngest. Colorful in images and illustrations, fun in the choice of fonts, the site speaks to children and teens and their parents, offering only two series of products. The links to the purchase lead directly to the shopping cart of ``daddy e-commerce``.
Branded Content
Video interviews in the street
The “live” street interviews, fun and spontaneous, opened Assimil’s social world to a wider audience, giving a boost to sharing and virality.