For a leader in video conferencing systems, strategic consulting and a new website more in line with business development.
Strategy, Branding
Strategic assessment & moodboard
The starting point of the project carried out for Ayno was the strategic analysis of company dynamics, with a focus on competitors and market needs in search of strengths and weaknesses.
The strategic document born from this study and the style moodboard - that gathers ideas and graphic suggestions for the new image proposition - became the track on which to build the new company communication.
Website
Website redesign
The project included the complete restyling of the company website with reconstruction of the entire tree for a more intuitive desktop and mobile usability. In line with the renewal of the graphic choices, a new layout and new color lines.
