Strategy, Branding

GOOGLE DESIGN SPRINT & STRATEGY ASSESSMENT, MOODBOARD, ADV & BROCHURE

The preparatory phase of the rebranding project for Ubiquicom was approached using the Google Design Sprint methodology, which allows us to create a collaborative process with the client to define the focus of the project. This tool significantly accelerates the time of definition and approval of the project and allows to obtain a final product that, in a precise and effective way, meets the wishes of the customer.

The second strategic phase of the project involved the creation of a style moodboard with which to define custom colors and graphic motifs to emphasize the brand identity. In line with the new graphic identity, the development of a new format for the product brochures and the creativity dedicated to an advertising campaign planned in the trade press.

Website

WEBSITE REDESIGN

The strategic analysis obtained with the Google Design Sprint methodology has allowed us to fully meet the different needs of refactoring and restyling of the website.The result is a website evolved in the structure, more usable and responsive, in the graphics, thanks to the modern and dynamic layout, and in the contents, enriched by a better presentation of products, by the inclusion of successful case histories and the optimization of all pages from a SEO point of view in order to promote the positioning on search engines.

Branded Content

Video storytelling

Technology, innovation, future: this is the mood of the story in words and images created to describe the world of Ubiquicom and its products. So identifiable of the values and mission of the company, to find its place on the homepage of the new website.